6-7-8th October


Main event 7th October 11AM - 9.30PM

After party with DJ and BAR 10PM - 12AM

Percy Steel Reserve, Georges Bay Esplanade

Bigger and better than last year.

Welcome to

A festival called George

Bigger and better than last year George is a 3 day indulgence this year. The main event is still an easy going festival showcasing the incredible array of craft beer, cider and spirits on offer in our wonderful state. Combined with an absolutely incredible live original music offering running throughout the day. This year we are launching it with satelite events on Friday 6th and a recovery session on Sunday morning. 


Our Local

artist lineup

To be Announced

Our line up in 2022 was an absolute hit. We aimed to combine local legends, emerging artists and artists who would blow your mind with something you had never seen before. 

Bigger and better

For 2023 we are aiming to showcase acts you have never seen before, or acts performing in ways they would not usually be seen. 

more unique and unusual

We want George to be an experience. We are still talking about Baba Bruja dancing in the rain with their horns blaring. It blew our minds. We can’t wait to do this again.  

Family friendly

Kids on shoulders in the mosh pit watching Whalebone was another highlight of last year. We are dedicated to putting on a family friendly festival and this year we have gone above and beyond to make this happen. 

After party

Once the kids are tucked in with the grandparents, you can rock on wiht our after party. Fully licensed event running into the wee hours with DJ and more!

Free Parking


Food Trucks

covid safe event

Check it out

what to expect

Here is festival organiser George talking about the festival. 

what's happening

latest news

Beer and Wine offerings confirmed

It seems like every day we add a new brewer or distiller to the incredible list we have lined up. Click below to find out more

Food trucks are coming!

Expressions of interest for food and beverage vendors are open now. 

Once they are all booked we will let you all know!

Tickets on sale now

Buying tickets ahead of time is sexy. Buying tickets for your mates and family (and even people you don’t like but can avoid as there is plenty of space at our festival) is triply sexy.

Accomodation Partners

George has partnered with Big 4 Holiday Park to have your accomodation covered. Click below to find out more!

george can
Satelite events

George is spreading his wings. This year he is throwing a couple of parties on the Friday night and also a recovery session for breakfast/brunch and some chill tunes on the Sunday morning. 

thank you to

our sponsors

find us

Venue to be announced

We've moved. Now on the grass with views of the bay. Percy Steel Reserve is St Helen's best venue for a festival. Bring a blanket, some camp chairs or your lounge suite (please don't actually bring your lounge suite) and settle in for an amazing afternoon.

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Made by Joe